Writers are critical to any business and workplace. Their words are among the first things anyone who gets to know the company will see. They write advertisements, website content, and edit other written forms presented to them for the company’s use. They’re the company’s means of communicating with the consumer and with other corporations, besides the spokespeople and business representatives. As such, communication and presentation in a company can depend on the quality of the writers that it hires. This training course is therefore set to help your writers become their very best to help the company become the best.
Whatever it is that your writers are meant to produce, be it advertisements, manifestos, news articles, or even entire company books and manuals, writing is a craft like most others, and because of that, one can always seek to improve in it. It is always important to hire good writers, but even if your writers begin poorly, it is invaluable to always train and improve at the craft of writing. These methods will train writers to team up with the rest of the employee populace, understand the content that the company is meant to be producing, make references to their editors for improvement of content quality, build a conducive working environment, and to constantly seek improvement of their craft. This pairs well with sessions about self-improvement, company roles, and crafting passion. If you wish to know more about our other writing training courses and services, please contact us.
The writer in your team absolutely has to understand what kind of value your company provides. In order for your writers to understand this, they should be trained to work in the field with sales representatives, or even work hands-on with your clients. This is necessary experience for your writers to be able to persuade clients to patronise your company. On top of building camaraderie and teamwork in the company, this helps the writers become more familiar with the other employees in the company, which gives them more resources and point people to tap while they write up their materials for the company. Having friends in the workplace is always better for any worker than it is to have them be unfamiliar, or worse, hostile.
Know the Product
It isn’t enough to know the people; the writers must also know the product. Train them to become familiar with the various products and services the company offers. It is critical that your writer has an intimate understanding of the inner workings of your system and how things are pieced together for the clients. Take them to the assembly line; have them observe a business transaction. Giving them hands-on experience of these is also excellent training. Whichever way they go, they must have knowledge of the company’s product, workers, and business objectives. You cannot have a writer maintain a high quality of written content without intimate understanding of the content he or she is meant to be writing about, so it is all the more important that the writer personally experience the various machinations of the company.
Keep Mentors on Hand
Writers can be gifted and skilled, but even writers need help with their work. Hiring competent editors or mentors to monitor the results of your writers is a good step towards improving the quality of content that your writers give to the company. They can even be the ones to give tips and tricks to your writers to improve them at their trade alongside whatever other training your company offers. The feedback that experts like editors and mentors give makes sure that the content writers produce meet your company standards. They’ll review work for accuracy, stylistic quality, and obviously, mechanical qualities like grammar. Think of them as general quality control for the written content that your company is supposed to be producing, or even their own personal supervisor.
Make A Creative Workspace
Writers often have trouble dealing with demands of creativity in pre-set hours. It is crucial to provide a writer with a comfortable workspace to facilitate creativity with comfort. This does not mean, however, that writers should not be forced to deal with deadlines. Train your writers to meet deadlines, but set the deadlines as far back as possible to give your writers time to accomplish higher quality work, and to allow them time to tap resources and other employees for assistance. When you do so, however, make sure you or your editors are stringent about the quality of work submitted; it cannot be acceptable for writers to have more comfort in space and hours afforded them than other workers, and then they submit subpar content. We provide some extra advice on how to become more creative in less time to paritcipants.
Constantly Seek Improvement
If your company has the time and resources, set aside some of it to prepare writers’ meetings and training sessions in your corporation. You can also opt to hire some experts to teach writing to your hired writers. Whenever your writers submit content, check the qualities, both the good and bad. Maybe Writer 1 has excellent grammar and sentence construction, but his stylistic is not in line with the company’s typical choice of words. Writer 2 has poor grammatical skill, but he is quite in line with the company’s word choice. Once you know what you can improve on with your writers, set them on a course to improve those flaws after you have made them aware of it. Train yourself and your writers to constantly be asking the question, “How can I make my content better?” Peer review is also a powerful training tool to use; have your writers critique each other’s work, and praise good points while suggesting various improvements to other sections of the content. Our trainers provide a few different activities and tips to show participants how to improve.
Customised Training Session For Teams (Included No Charge)
Paramount Training and Development offers its clients the opportunity to customise our courses for no extra charge. This is in line with Paramount’s policy of adjusting to the needs and demands of our Australian clients. It is part of the fulfillment of Paramount’s doctrine to cater to the needs of our clients and their team. Select everything from in-house delivery to technical data and case studies used for the course. The flexibility and modular structure of Paramount makes it all possible. Contact one of our team members and submit the necessary information and we’ll do all the work behind the scenes, no hassle, ensuring that our system meets your demands.
In-House Customised training benefits:
- Flexible length – You choose the length of the session
- Highly Effective Team/Industry Specific
- Certificate of Completion (Professional Grade)
- Create a Team Building environment
- Cost effective – Group rate discount
- Printed courseware (No need to download or use an App to read)
Creating Content (Contact us for Quotation)
At times Paramount Training and Development may not have a course that suits your needs, or has preexisting courses that present our content that is of no use to you or your industry. In such cases Paramount offers you the chance to co-create content with us and with our help create the course that best suits your specific and exact needs. Have full control over every aspect of the new courses being developed, from in-house delivery, to research materials to base the theoretical framework central to the learning process, to even the languages used in the sessions. (Bilingual manuals and workbooks are available on demand.)
Contact Paramount now and help us help you create the new content that you need to make your business and team succeed. Claim ownership over all of it, and freely use our co-created content as you see fit.
Instructor Led Online
Download Certificate of Completion $495 inc GST
Printed and Posted Certificate of Completion $515 inc GST
We provide this course as an online assisted course. You provide the date and time, we provide the trainer and material. Great for regional business or employees that are at multiple premises. The benefits of booking an online assisted or instructed led training session is you don’t have to wait for a specific date or course to come up. We book in a time available to you. Same course as a workshop but just for you and online instead.