Social Marketing Training

Available Australia Wide: Sydney, Brisbane, Adelaide, Perth, Canberra, Melbourne, Parramatta, Geelong, Gold Coast.

Social media has been present on the global stage for over a decade, and its impact on society at large is just as immense as its near-infinite reach. It has shrunk the world, connected once distant and independent entities that barely even knew that each other existed, and has created a powerful platform for anyone to reach the largest, most vast, and omnipresent audience mankind has ever seen in its history. It would then be wise to employ this powerful tool to sell and advertise your product.

Despite its near-infinite reach however this does not mean that it is an easy tool to use. It takes a specialist with a firm grip on online subculture to even begin to navigate this world that exists entirely in machines scattered all around the world. However the sheer benefits of infinite reach, instant connections, the ability to cater and interact with markets that you didn’t even know were present somewhere far away and the ability to create new partners is too strong to simply overlook.

It simply needs a specialist; someone with mastery of both the media most commonly used in this field, as well as the skills and knowledge required to navigate the internet, and the tact and skill needed to ingratiate the business to followers and manage interactions of customers in an unprecedented manner. Paramount Training and Development sees the need and subsequent demand for such specialists, and has introduced a Social Marketing Training session to meet the needs of the modern business.

Social media and its usage is playing an increasingly large role in the world of business as it allows consumers to directly contact and interact with large corporations on a level unprecedented in the field of business, allow creative types to reach a global audience even with limited resources, allow companies to market their goods and services on a scale never before imagined. The minds behind Paramount Training and Development’s Social Marketing Training program recognise the need for a specialised individual capable of meeting the many demands from this digital frontier; from the social element, to media creation and distribution, to other such factors that people in this field can face. It is with these and more in mind that the training program was developed. If your business has a need for Social Marketing Training please contact us today as we are here to help.

Social Media Marketing

Lesson One

Getting Started

  • Icebreaker
  • Housekeeping Items
  • Workshop Aims

Lesson Two

Facebook

  • Pros / Cons
  • Likes / Opinions
  • Articles / Links
  • Tracking and Measurement
  • Case Study
  • Lesson 2: Review Questions

Lesson Three

YouTube

  • Pros / Cons
  • Channel
  • Content and Voice
  • Tags and Measurement
  • Case Study
  • Lesson Three: Review Questions

Lesson Four

Twitter

  • Pros/ Cons
  • Voice
  • Tags and Links
  • Tracking and Measurement
  • Case Study
  • Lesson Four: Review Questions

Lesson Five

LinkedIn

  • Pros / Cons
  • Optimize Search in Profile
  • Groups and Links
  • Tracking and Measurement
  • Case Study
  • Lesson Five: Review Questions

Lesson Six

Google+

  • Pros / Cons
  • Organic Search Links
  • Plan
  • Tracking and Measurement
  • Case Study
  • Lesson Six: Review Questions

Lesson Seven

Pinterest

  • Pros/ Cons
  • Posting and Conversation
  • Pins and Boards
  • Tracking and Measurement
  • Case Study
  • Lesson Seven: Review Questions

Lesson Eight

Tumblr

  • Pros / Cons
  • Posting and Conversation
  • Links
  • Tracking and Measurement
  • Case Study
  • Lesson Eight: Review Questions

Lesson Nine

Flickr

  • Pros / Cons
  • Expand Sharing
  • Discussion
  • Tracking and Measurement
  • Case Study
  • Lesson Nine: Review Questions

Lesson Ten

Snapchat

  • Pros / Cons
  • Audience
  • Ads
  • Tracking and Measurement
  • Case Study
  • Lesson Ten: Review Questions

Lesson Eleven

Instagram

  • Pros / Cons
  • Niche and Excellent
  • Hashtags
  • Tracking and Measurement
  • Case Study
  • Lesson Eleven: Review Questions

Lesson Twelve

Wrapping Up

  • Words from the Smart
  • Lessons Learned
  • Conclusion of Action Plans and Evaluations
Additional Modules and Sample Sections

Be proficient with the use of social media

As it could be a major platform that they will use in their line of work, a certain degree of proficiency with social media will be required. Simply from organic presence and usage or through carefully facilitated interactions, learners will be taught key fundamentals for social media use as well as carefully constructed and well researched methods that will allow them to become more effective at their appointed roles.

Encourage social interaction

One of the key components of social media is its social element; it’s even in the name of the platform. One’s ability to mingle and interact with those online as a representative of a larger business, company, or other form of organisation is extremely important and if done right can be a massive attribute to the company as it allows people with a few good ideas to experiment on the greater public scope and drive a powerful PR game, or simply allowing them to see problems or issues or find solutions from others that people higher up in the command structure may have otherwise missed. To this end, part of Social Marketing training is dedicated to teaching learners on how to improve their ability to interact socially with others and encourage them to establish rapport with whoever they interact with.

Know and employ marketing strategies

Marketing is a process of getting peoples’ attention and getting them interested in whatever product you may find yourself attempting to sell, sealing the deal and signing the cheque, and then keeping them happy through a decent customer support system. This not only keeps them happy and contented with their purchases should something go awry with them, but also ensure their loyalties to the brand, which means they’ll be more than happy to come back to the brand and buy more products. Here in Social Marketing Training we give them the tools and strategies to perform the tasks of marketing and also enhance it with practical applications of social media.

Improve skills with mixed media

Computers and the internet allow many forms of media to be used to do anything from advertisements to announcements. This makes it a flexible platform where anything can be used to convey a message. This however presents a challenge, as Social Marketing persons will need to have at least some proficiencies in the creation and subsequent distribution of said media. Should the need arise, the course will give learners with deficiencies in this facet of media creation an opportunity to learn how to create a satisfactory number of media formats, and for those with prior experience to improve their preexisting skills through additional activities designed to improve and develop their skills.

Learn and practice proper media applications

Along with extra skills in the production of media for these differing social platforms also comes the necessary skill of how to effectively use these media formats for maximum effect. Learners will be taught how these formats are to be treated as tools, and similar to how actual tools are, how to use them effectively on the field; as certain formats such as text are better suited for searchable information delivery versus video or info-graphics. These lessons and more will be taught to learners with the express goal of maximsing effectiveness for all media formats.

Customised Training Session For Teams (Included No Charge)

We emphasise flexibility and precision above all else here at Paramount and are perfectly willing to work with you in various ways to create the most unique training experience. One of these ways is content customisation; here, you get to customise everything from certificate and workbook colours, delivery styles as well as the kinds of activities you wish to see implemented. Our vast library of training courses will be key here, as we can choose the perfect courses for you and your team. Oh, and did we mention that this service is free? Just tell us what you need and we’ll see it done!

In-House Customised training benefits:

  • Flexible length – You choose the length of the session
  • Highly Effective Team/Industry Specific
  • Certificate of Completion (Professional Grade)
  • Create a Team Building environment
  • Cost effective – Group rate discount
  • Printed courseware (No need to download or use an App to read)

Creating Content (Contact us for Quotation)

Another way we can help you out is via content creation. As the name suggests, we’ll help you make your very own training manuals and modules to make the perfect training experience. You need only tell us what you need to see, and we’ll deliver on everything from taking our trainers to your specified venue, making new page number designs, putting your company logo on the front cover, and even add additional data such as statistical and other scholarly work to help increase the authoritative effect of your ideal training session. We can even make bilingual training sessions to accommodate all cultures and languages. You have complete control over the final product; all you have to do is tell us what to do, and we’ll see it through.

Instructor Led Online

Download Certificate of Completion $495 inc GST
Printed and Posted Certificate of Completion $515 inc GST

We provide this course as an online assisted course. You provide the date and time, we provide the trainer and material. Great for regional business or employees that are at multiple premises. The benefits of booking an online assisted or instructed led training session is you don’t have to wait for a specific date or course to come up. We book in a time available to you. Same course as a workshop but just for you and online instead.

Get Information or Quotation For Your Team

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