Retail Sales Skills Training

Retail sales is a critical part of the microeconomic division in the selling business. Getting good at doing it is all a matter of your store associates being able to engage those strangers with money that we call customers, build rapport with them, pitch and compare your different products, and to close a sale. These skills have to be built in your salespeople and retailers to optimise sales and to meet quotas, while building a capable staff of sellers. The art of pitching and closing the deal is what the retail salesperson lives for. This training course is therefore set to train your team members to capably perform retail sales.

The skills needed to become a capable retail salesperson focus largely on mechanical knowledge, and social skills. Emphasis for success in retail typically falls on social skills, but mechanical knowledge and product knowledge are just as important to success in making, then closing sales. It needs to be remembered that oftentimes, even if you don’t interact with retailers for more than a few seconds or minutes, a good retailer with all of these skills can make the day of any customer, and customers served well make happy customers that bring in more income, and happy retailers. These methods will train your workers to get familiar with the retail shops inner workings and culture, to know the saleable products inside and out, and to be always polite, persuasive, and welcoming to customers. This training course is essential in training up a cast of retail salespeople who are knowledgeable in both the concrete and abstract skills needed to make and seal the deal. This pairs well with sessions about sales training, customer interaction, and employee onboarding. If you wish to know about our other training courses and services, please contact us. We’re helping teams and companies become their very best selves, and your team could be next. We can customise a session to suit you.

Know the Product

It goes without saying that a retailer in training should understand the products that he or she is selling inside and out. It is absolutely critical to know every little detail about the saleable goods, and more; if a retailer cannot answer a certain question about the product, it can cause serious inconvenience while a more knowledgeable person is fetched, or worse, damage to the reputation of the retail shop. This product knowledge training should include the following: who the product is meant to be sold to, who it should not be sold to, its advantages and disadvantages, its worth against the competing goods, and how to demonstrate a hands-on trial of the good. That knowledge can be the difference between pitching an attractive sale, or looking like you don’t care enough about the store and its products to know about it. For example, if Carl is the ideal retailer, he won’t only demonstrate a hands-on trial of a product he is selling on the spot, he will also know the product intimately enough to be able to tell the potential buyer little tips and tricks to maximise use of the product. Before doing any of this, though, it goes without saying that the retailer must qualify the buyer first before they attempt to pitch their knowledge of the product.

Being Enthusiastic

The last, most important skill that must be trained in potential retailers is social skill. It is all about the skills needed to approach, talk to, and persuade a customer to buy your product. Oftentimes, some retailers prove to be excellently studious, infinitely knowledgeable, and even functionally omniscient when it comes to product knowledge, registers, store finances, and more. However, the same retailers also prove to be terrible at talking to and actually convincing the customers to buy the product. All the product and store knowledge in the world can’t replace an enthusiastic smile, and a warm welcome into the store. It is required training to be happy in service for the retailer. Often, it proves to be very hard to be happy in retail because of all the legendary toxic customers who are unreasonable. However, the most successful retailers are almost always the one who can keep a smile on their face when dealing with difficult situations in the shop, while retaining reason, politeness, and proper decorum. It is therefore critical to every retailer in training to always keep a smile on their face, and to make sure at all times that the smile is genuinely joy in service. Something to note about customers is that they can often tell when someone is not really happy serving in retail, and that can really turn them off on potential sales. The key to successfully talking them down runs through the process of attracting them towards the product, smiling and introducing the product and its advantages, politely qualifying them as buyers, then only ever mentioning the price once you’ve locked it down and it is time to seal the deal. Keep your smile on, your words sweet, and your attitude, most importantly, genuine. This must be done, and done well, or you can lose a lot more customers than you gain. After all, people want to talk to other people, not robots who can only tell them about the product.

Customised Training Session For Teams (Included No Charge)

Here at Paramount, we do more than just train participants and provide corresponding workbooks; we also customise content according to your specific desires. If you think the activities do not correspond with your company culture? No problem; we can modify them to fit with the techniques or needs you have. Here, you have total control over how your content is designed, and we are only so eager to meet your specific standards. Better still, this service is without cost; you can modify the content as much as you want, without even incurring extra expenses, because we share the same goal of providing the best training experience for your specific team.

In-House Customised training benefits:

  • Flexible length – You choose the length of the session
  • Highly Effective Team/Industry Specific
  • Certificate of Completion (Professional Grade)
  • Create a Team Building environment
  • Cost effective – Group rate discount
  • Printed courseware (No need to download or use an App to read)

Creating Content (Contact us for Quotation)

Do you wish to create your own content but have not the resources or time to do so? Don’t worry; we can certainly do it for you. Here, you get to oversee the entire creation process by focusing on every area of the creation process such as aesthetic design (e.g, adding your company logo and adjusting colours, fonts and styling), activity design, and even the more theoretical aspects via the addition of statistical data, case studies and various other kinds of research and scholarly work. The absolute freedom that you have is directly proportionate to our resources, so feel free to tell us what to do and we’ll create your very own manuals and modules for you! You can own the content and we build it for you. Contact us for more details and pricing.

Instructor Led Online

Download Certificate of Completion $495 inc GST
Printed and Posted Certificate of Completion $515 inc GST

We provide this course as an online assisted course. You provide the date and time, we provide the trainer and material. Great for regional business or employees that are at multiple premises. The benefits of booking an online assisted or instructed led training session is you don’t have to wait for a specific date or course to come up. We book in a time available to you. Same course as a workshop but just for you and online instead.

Get Information or Quotation For Your Team

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