Public relations is a necessary item to consider in any business; it’s how the company communicates with the public it is supposed to be serving. Better public relations can mean more patrons for the company, but bad public relations can lead to poor customer retention, not to mention potential bankruptcy. When it comes to public relations, it’s all about how your company markets the products and services it offers, and how they influence public attitudes and opinions toward the company. This training course is therefore set to help your team members establish better public relations to the best of their ability.
Your company’s reputation is a crucial item in the consideration of a consumer or even a potential employee. A company that doesn’t take care of its reputation does not do well for either the client or the new recruits. Most clients and employees go by what they hear or see about the company. If the company isn’t careful with their representation, most will avoid them because of what they heard about the company, and not give it a second glance. This is why it is crucial to have a capable public relations team that is constantly producing content that will paint your company favourably, and is accurately updated. This training course is essential in keeping the company’s social relations and public image afloat. This pairs well with other sessions about marketing, advertisements, and communication. If you wish to know about our other training courses and services, please contact us. We’re helping teams and companies become their very best, and your team could be next.
Use Basic Mass Media
Getting people to know your company is there and ready to serve is the core of public relations. There are several different avenues a company can take to put themselves out there: radio, television, magazines, and newspapers to name a few. Advertising your company launching a new product is a great way to bring attention and interest to your company, since the public almost always wants something new to experience. It is also important to remember your target market; this refers to specific people who you want to sell your product to, particularly those who you think are most likely to be able to use and buy your product or service. Which particular media you use is also a factor; if you want to sell your product to motorists, for example, or public transport drivers, the radio tends to reach them easier than television or newspapers, since they listen to radio while on the job, instead of sparing time to watch television or read the newspapers. Advertisements are your first and best friends to reach the public; it establishes rapport and company image. We discuss this and more with participants.
Have An Opinion
We show participants another way to get your company known is for you to give a company opinion on a event that affects your industry. Your technical directors or content writers can even write opinion articles or editorials and sell it to various media outlets, like trade magazines. Local business fairs and commerce events are a great way to match up against other businesses, and a way to demonstrate your company’s expertise in a more roundabout kind of advertisement. If your company has a public relations team, part of their job is to promote opinions from the company to involve it in various forums and business talks. The result is that your company can either learn from more expert companies, or potential clients will hear or see your opinions in talks or on print, and consider your services accordingly. We discuss the various methods of Press releases and event management for public relations.
Get on Social Media
It’s obvious we have entered a new age of communication with the dawn of social media. Nowadays, it only takes a few seconds to reach someone an ocean away, or a few minutes to compose a Tweet or status update. Given the number of people who are on various social media platforms like Twitter, Facebook, and Instagram, participation in social media allows your company to monitor public opinion of your company and adjust marketing strategies accordingly. This is because social media is where a lot of people speak out their various opinions, and they can be taken into consideration with how your company decides to respond. Train your public relations team members to respond appropriately to both positive and negative comments about your company, and the result should be a positive reputation and attitude towards the company.
Take Social Responsibility
We provide details on how to take social responsibility. A company does not exist only to give out its products and services in a never-ending logistical supply chain. Every company has a chance to take some social responsibility and do something nice for the community, like a charity or environmental conservation efforts. Sponsoring community events, projects, and sports events is a good start for any company to build public rapport and reputation. If your product has any relation to the environment, a good move would be to publish company policy through press releases to establish your credit as a green company. Train your workers also to be charitable, generous, and foster community love and respect by holding and sponsoring your own company events to give back to the community: a tree-planting day, a social outreach program to the poor, maybe even a blood drive. Ideas and activities are provided to the participants to Illustrate Social Responsibility.
Talk to Non-Consumers and Employees
The customer isn’t the be-all and end-all of the company. A company is comprised of its employees, and keeping your employees informed about the various successes of the company boosts morale, productivity, and loyalty. Keep a company newsletter published and updated to keep good news flowing to your employees. Even press releases on recent business developments can be published in the town newspaper, attracting potential employees and giving your company a better reputation in the eyes of the public. Reputation has to be built in and out of the company, not one or the other, so don’t focus too much on how the clients feel about the company. Happy employees will create happy clients. Don’t overly focus on the customer, especially if your employees are being worked to the bone for it without seeing or hearing anything positive about themselves.
Customised Training Session For Teams (Included No Charge)
Content customisation is simply the full potential of our training solutions made manifest. Through it, you can gain various, nearly-limitless ways of exerting proper control over everything from the difficulty of activities to delivery style, and even the colour of your cover page and all other pages. Our team of designers and experts are ready to make your ideal training session a reality. Here, we believe that whatever choices you make all consist of the overall desire to provide the best possible training experience; the fact that we share this goal mutually is incentive enough for us to reach your highest expectations. By Customisaing your content your employees will feel a better connection to the material and delivery will be easier also. No more generic off the shelf courses, let us put a sample together to show you what we could do. It’s Free.
In-House Customised training benefits:
- Flexible length – You choose the length of the session
- Highly Effective Team/Industry Specific
- Certificate of Completion (Professional Grade)
- Create a Team Building environment
- Cost effective – Group rate discount
- Printed courseware (No need to download or use an App to read)
Creating Content (Contact us for Quotation)
Content creation is, simply put, the creation of your own ideal workbook and training soltuion. Here, you will have control over everything else. Should you wish for your workbook to be written in shorthand while still tackling skills substantially, we can set up page limits and apply other techniques according to your specifications. You can even opt for the more aesthetic approach by asking us for illustrations and even your company logo! You will be given access to everything that it takes to create a workbook that your company will be able to take absolute pride in. We can create content and locate research for your needs.
Instructor Led Online
Download Certificate of Completion $495 inc GST
Printed and Posted Certificate of Completion $515 inc GST
We provide this course as an online assisted course. You provide the date and time, we provide the trainer and material. Great for regional business or employees that are at multiple premises. The benefits of booking an online assisted or instructed led training session is you don’t have to wait for a specific date or course to come up. We book in a time available to you. Same course as a workshop but just for you and online instead.
Online Self Paced
Download Certificate of Completion $69 Inc GST
Printed and Posted Certificate of Completion $89 Inc GST
Online self paced training with a pre-recorded trainer. You can pause the couse at any stage. It is self paced and interactive. This option is cost effective and available so you can learn at anytime of the day. Logins are provided straight away and you can choose a Printed Certificate option where we post you a Professional Grade Certificate.