About Car Dealer Sales Training Sessions

Owning a car is always a mixture of both necessity and convenience for a lot of people. For the former, it allows them to save crucial time by being able to dictate their own directions and take shortcuts on the way to their workplaces. For the latter, it allows them to not partake in the hassle of public transportation. It’s no surprise, therefore, that a lot of them turn to car dealers. This doesn’t mean, however, that they don’t need persuasion, as the same inclinations might end up steering them away from your specific company. As such, it is important for the sales professional to be able to persuade customers into buying your products specifically. Now, there are plenty of ways to achieve this, and the goal of this training course is to focus on each of these. First, there must be knowledge of questioning techniques to properly assess whether the person intends to buy your product (this also includes what suggestions to give if the driver isn’t too keen on the prospect). Second, there must be effective communication, because nothing persuades more than a point delivered perfectly. It is also necessary to address areas such as confidence and body language to allow salesmen control over their own emotions and gain further insight as to what to say to the customer respectively.

Car dealing is an important aspect of the sales industry which deals with the general desire for convenience and the need for swift action. As such, it tends to be dominated by businesses and therefore competition. It is therefore very ideal for your professionals to stay on top by being able to provide the best quality service. Our goal is to satisfy this very standard by teaching participants various communication techniques which are aimed at very specific points of any conversation on sales, questioning techniques which can help them determine whether customers are willing to buy, self motivation to allow them to become the best possible versions of themselves and body language literacy to truly grasp the dispositions of every customer they encounter. Even better still, we also have other training courses which can be merged into a customised training session aimed at your various, specific needs.

This training and much more is available Canberra, Melbourne, Sydney, Parramatta, Gold Coast, Adelaide, Perth, Brisbane, Darwin. Australia Wide.

Appropriate Questioning Techniques

When talking to a prospective customer, it is necessary to figure out two things: whether they are interested in your company’s offerings and whether they intend to buy your product. To gain access to these answers, it is necessary for sales professionals to ask in a manner that, while pointed, isn’t invasive or divisive. In other words, questions must not only be on point, but also polite. However, these two criteria can vary from situation to situation. As such, participants must be wise to the effects of their own speech and what constitutes a polite delivery of questions. Our trainer will provide participants access to this knowledge via discussion and various activities meant to help them exercise their capacity for logical and empathetic questioning.

Communication Tips and Tricks

In delivering information to the customer, it is necessary to deliver them in a concise, yet very detailed fashion. This fact isn’t selective either; even customers who admit disinterest can still be persuaded toward other options like cheaper alternative offers that could be the perfect fit. To be able to persuade customers of all kinds, whether interested or disinterested, however, requires a certain degree of eloquence and knowledge. As such, this training course will also devote crucial time developing participants’ logical communication through discussions and activities aimed at making sure that not only are their thoughts coherent in speech, but substantial and short enough for prospective customers to digest.


Fear is always a factor for any front-line salesperson. For one thing, with the Earth housing more than 7 billion people, professionals are sure to encounter personalities of all types, and some of which may prove to be more difficult to persuade than others. For another, the effects of what they say can also become very uncertain; customers may end up declining on the basis of their speech, despite secretly having a passion for the product. These fears are particularly well-founded, but if these are not addressed, they could become like an illustrative hole in a bucket allowing potential clients fall away. Therefore, it is necessary for sales people to develop resilience by being motivated. Our training course also caters to this area with its discussion on breathing exercises and various other tips to help participants maintain their composure before or even during a conversation. By the end of this training course, participants will be competitive enough in not only articulating their cars’ specs, but also able to persuade their customers without fear of failure.

Body language literacy

An important indicator of disposition and emotion is body language. This particular fact must not be understated; every little gesture a customer makes, from the twitching of the cheeks to how they stand help dictate their mood within the conversation and their immediate objectives. A professional wise to these particular points will be able to adapt to these emotions and deliver appropriate questions and information to persuade customers before they even get to articulate their counterpoints. Further, being wise to these will also allow professionals to emulate their gestures and suggest both a sense of empathy and authority to the customer, allowing them to retroactively assert control over the conversation. It is therefore very important for sales professionals to be able to learn the basics of body language, both to ensure trust and authority and also predict things before they even begin. To this end, our trainer will provide various gestures and their corresponding emotional hints, as well as demonstrate how these gestures can be effective when used on customers.

Customised Training Session For Teams (Included No Charge)

We have many different training material available so if one course does not suit your needs, we can pull from other courses and customize you a manual that suits your team. Through our content customisation service, you get to modify existing workbooks by changing various aspects such as page design, overall colour, content customization and delivery. You’ll have total freedom doing this; just tell us what to modify and we’ll have it organized for your approval!

In-House Customised training benefits:

  • Flexible length – You choose the length of the session
  • Highly Effective Team/Industry Specific
  • Certificate of Completion (Professional Grade)
  • Create a Team Building environment
  • Cost effective – Group rate discount
  • Printed courseware (No need to download or use an App to read)

Creating Content (Contact us for Quotation)

We hear and understand your desire for uniqueness and the ability to create training manuals on your terms. This is exactly what you’ll have for our content creation program: you’ll be overseeing the creation of your workbook down to its most minute aspects including company logo inclusion, addition of company data, case studies, research and other scholarly work to help strengthen the effect of your training course. Just tell us your expectations and your specifications and we’ll see them done in your very own, uniquely created workbook.

Instructor Led Online Available

Download Certificate of Completion $495 inc GST
Printed and Posted Certificate of Completion $515 inc GST

Freedom and willingness always come together here at Paramount, and this is greatly reflected through our online trainer-assisted training program. Now, you don’t need to pay for fuel to get to a classroom or wait around for reservations because we’ll be the ones adjusting to your schedule. Just give us your date and time, and we’ll book you in with one of our trainers. This is easy, online, real time, one-on-one training experience with Paramount’s 100% Satisfaction Guarantee!

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