Confidentiality and Branding

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Achieving our client’s expectations is one of the four big goals of information security program. Businesses want the trust of their clients to be able to remain viable. One of numerous bad consequences of a breach of confidential client data is abnormal customer churn. Customers will leave you just for violating this sacred trust. To be clear, this is a loss of consumers over and beyond the normal loss that companies experience.

Confidentiality means you’re protecting the information customers discuss with you, such because their own personally identifiable information or those of the customers. Second, ethics means that the information your clients share with you will not become tainted prior to making decisions based on it or when they get it. And accessibility means that the services and products you sell will be available if they are needed, such for a bill payment gateway or dispatch tracking. The failure of your data security program can lead to big losses for your clients.

It means you’ve got to hold them accountable for delivering those results. And if they do not deliver, not only are they answerable, are you. So, ask yourself the question. What do others expect me to do? What outcomes are they expecting of me personally as well as from my team? In terms of knowing that you are responsible to, there’s the obvious ones.

Your company makes confidentiality, integrity, and accessibility promises to your clients in the contracts they sign with your organization. Customers also count on your company to comply with the laws and regulations related to cyber and information security. For some businesses, knowing what you have promised to customers is simple to determine, as you provide a standard contract to everybody, like a software company or cell phone provider that sells to consumers. For other businesses, customer claims are negotiated to a deal-by-deal foundation, like a company selling highly personalized services to another one. To maintain customer claims about information security, there are 3 specific activities your program should practice. First, perform a first review of all client contracts. You might only have enough time to review the significant ones, or you may just need to review the conventional contracts whenever they change. But as soon as you know what promises you are making, integrate these requirements into your daily operations. Finally, give prompt notification whenever you are not able to meet client requirements. This probably sounds dangerous and risky to do, and it might be, but it is even more risky not to say anything if it happens. If you violate your client’s trust, eventually somebody will find out, and if they do, you will have a much harder problem in your hands.

What if I told you your power in your career directly corresponds to your ability to make and maintain influence. Building sway needs a strong and compelling personal brand. So, what’s a brand? Well, a brand is an anticipation of an experience. It helps me understand what I’ll feel if I am working with you or serving alongside of you. How will I feel if I employ you, or employ you, or encourage you? Your personal brand is the reputation, it’s your legacy. It tells people what they could expect from you. The process of personal branding is quite simple, but it’s not straightforward.


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